Are you marketing an event? You probably are using lots of techniques to get the word out. Maybe you sent out an invitation to your email database, posted it on Twitter and listed it on some calendars.

One thing you need to do before you start marketing an event is looking at your decision on the time, place and price for your event. These three will impact people's decision to attend your event far more than how your promotion looks. In fact, you can promote it to the right people, but if the time, place and cost are wrong, they won't go.

One issue that I always wonder about it is the