My comments here are based on my experience in the Restaurant, Hospitality and Service industries. So far, these businesses have been using Email Marketing for customer loyalty and retention and brand development. Mobile marketing has gained lot of traction in the last few years. Social Media Marketing has been new to this industry and marketing departments are scrambling to catch up to it.

My company <a href="http://www.sterizon.com/wihome/home.php?utm_source=wordpress&amp;utm_content=cuppamarcomm" rel="nofollow">Sterizon</a> specializes in bringing Email, Mobile and Social Media Marketing in a single package right to the customer doorstep while the customer is at the place of business. We do it using a wireless, WiFi handheld gadget called <a href="http://www.sterizon.com/wihome/wizit.php?utm_source=wordpress&amp;utm_content=cuppamarcomm" rel="nofollow">Sterizon wiZit</a>. 

Social Media is here to stay, so, businesses might as well embrace it and use it to their advantage. Success of any marketing campaign depends on getting proper buy-in from the employees of your business. They are the ones who’ll be creating the buzz for you at your place of business as well as online.