This morning, I came across this article on EaterDC about the new Isabella Eatery food hall at Tyson's Galleria in McLean, Virginia:
<a href="https://dc.eater.com/2018/2/12/17004800/isabella-eatery-good-news-bad-news" target="_blank">Gargantuan Isabella Eatery is Confusing Customers</a>

Although some of the elements of the food hall get good reviews, customers don't know what to make of it. This is a classic example of offering so much so that your customers no longer know what you are.

And then there's the local pizza chain  with the  catchy jingle: "something for every one." The place is called [name] Pizza and the commercials on TV featuring the jingle show pictures of a burger and fries. Because, of course, if you want a burger and fries you'd call a pizza delivery place, right?

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It is a "violation" of the Al Ries and Laura Ries' 22 laws of branding.