I am sure you appreciate your customers, especially when they pay you for the goods/services you offer. But do your customers know you appreciate them? How are you communicating appreciation?

If you are trying to establish or maintain a long term relationship with your clients, you must demonstrate that you appreciate their business, and that you are not taking the relationship for granted.

How can you do this?

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Notice

Don't take any customer for granted

My kitchen sink was leaking, andI I contacted my plumber. I sent him an email explaining the situation and asking when he could come to deal with it. He could only fit me in the following week. I wrote him back and said that I would be looking for someone who could come sooner. His response was this:

Wow, that sucks but ok

Really? It sucks? You know what sucks? Having your kitchen sink leak. Imagine if instead he wrote this:

Totally understand. You need to get the sink fixed ASAP. If you can't find anyone, let me know.

As it turns out, I found someone to come that day! And fix the leak for a lot less than my soon to be ex plumber.