Nicole is one smart woman; I do that all the time, even sometimes flipping the beginning and end paragraphs. The conclusion we build towards, sometimes it's a much better attention getter and will make a strong point as an opening that draws readers into the post or story. Edit, reviewing and taking the break are musts; reading other things in between may also help you come at something with fresh eyes.

Let's see. I let things sit, and I think about how people read: they scan. They read the heads, the pullout quotes, the captions. I look at the transitions and section breaks, I think about the graphics and how all that goes into it, how the bolded and bulleted parts are more likely to get read; so I make sure that's where to make my points. FWIW.