Hi Deborah,

I agree with you that tweeting during the Inauguration is not the smartest strategy for reaching Americans who care about politics, governance, pomp &amp; circumstance, or transitions of power. 

But I think that what you and Kathy discounted is the possibility that perhaps the people whose tweets you were discounted weren't even trying to tweet for your benefit. Perhaps their Twitter followers (and target audience) isn't the same as yours. Maybe their audience isn't interested in the Inauguration or isn't even in the United States. 

The key is always to understand who you are trying to engage and how best to do that. Clearly this isn't the message you wanted to hear. But assuming it's therefore not a receptive message for anyone is a reach.