Just shared a post about how brands yes should develop new customers, but never at the expense of the current ones. How often do small businesses get this wrong - some half baked CTA that excludes and alienates their most loyal (and profitable) ones. Wrong. Yes have deals for new biz; give a good impression, but always have programs designed to reward and grow the business of faithful fans. And WORD on making sure it's truly a special offer; nothing will kill a relationship faster than when they spot a markup or a bait-and-switch. FWIW.