So, Microsoft, which may just define ubiquitous, is working on re-branding itself to combat the Mac attack. It is using Jerry Seinfeld to do it. I found the story on MSNBC.

I am not sure that Microsoft needs to re-brand...or re-invent. Maybe improve (fewer crashes, fewer patches). In my world, most people work on PCs, except for those in design, who generally use Mac. Of those on PC,  I would venture most are running the Microsoft XP OS. Some have had to upgrade to Vista. But we all seem to work on Microsoft software like Word and Excel. I finally stopped using Explorer and now am on Mozilla, which seems less prone to shutdowns and freeze up than IE.  My point is that Microsoft is everywhere and people really don't associate it with anything but computers. How much more branded can