My main wish for 2012 is that it ends up being a better year than 2011 (although that is not a very high bar). In terms of marketing communications, I offer you my top ten lists of what I wish to see more and less of.

What I wish to see <span style="text-decoration: underline;"><strong>more</strong></span> of:
<ol>
	<li> People/companies      who know the difference between strategy and tactics and that you can’t      substitute one for the other.</li>
	<li>Easy-to-navigate      websites that include REAL contact      information and a comprehensive ABOUT page</li>
	<li>Clever      taglines that actually communicate a message (like Red Lobster’s “Sea Food      Differently”)</li>
	<li>Nonprofits      that understand that marketing communications are an important part of      their operations</li>
	<li>People      who use effect and affect correctly (AKA better copyediting)</li>
	<li>Plain      English</li>
	<li>Thinking      of social media as a tool (like advertising) and not as a substitute for marketing communications as a whole.</li>
	<li>Companies      and organizations that understand that the quality of their customer      service will directly impact their marketing efforts.</li>
	<li>Personalized      LinkedIn invitations</li>
	<li>Connecting      IRL (in real life) with social media friends and followers</li>
</ol>
&nbsp;

What I wish to see <span style="text-decoration: underline;"><strong>less</strong></span> of:

&nbsp;
<ol>
	<li>The      search for the ROI of social media/Klout scores</li>
	<li>Sexist      language (using terms like man hours) and sexist advertising (yes, I am      looking at you Budweiser and GoDaddy)</li>
	<li>Grammatical      mistakes and typos (perennial wish of mine)</li>
	<li>Check-ins</li>
	<li>The      words utilize, monetize, incentivize; and clichéd/meaningless terms      including low hanging fruit, sweet spot, pivot point.</li>
	<li>Sending      out too many enewsletters</li>
	<li>LinkedIn      profiles without a headshot</li>
	<li>Blatant      self promotion and re-tweeting of one’s own tweets/mentions</li>
	<li>Overpriced      and overhyped social media conferences</li>
	<li>Life      lessons and how to live advice from marketing/social media bloggers</li>
</ol>
&nbsp;

What do you wish for in 2012?