<span style="color: #000000;">ATT sent me a "special customer offer." The letter giving me notification of this "special offer" starts like this:</span>
<blockquote><span style="color: #000000;">Dear Deborah Brody,</span>

<span style="color: #000000;">You've been such a great customer, you deserve something special from us.</span>

<span style="color: #000000;">That's why I'm offering you a <strong>FREE Android Smartphone</strong> when you activate an additional line of service with a new two-year voice agreement with qualifying monthly data plan required per phone.</span></blockquote>
<span style="color: #000000;">To recap, ATT will show its appreciation for my business by giving me a "free" phone, which will require me to subscribe to more services and pay more per month and only if I activate a second line.</span>

<span style="color: #000000;"><strong>Basically, they are offering me nothing.</strong></span>

<span style="color: #000000;">The thing is, I don't need a second line of service.</span>

<span style="color: #000000;">I have gotten this same offer over and over and over again. Never once have I gotten an offer for a phone upgrade without ATT requiring a second line activation.</span>

<span style="color: #000000;">This offer is all about ATT and not at all about me. It is not even remotely tailored to the customer's needs.</span>

<span style="color: #000000;">ATT finishes its letter to me by saying:</span>
<blockquote><span style="color: #000000;">Don't think twice about this one, Deborah. Call today [phone number] and get it all.</span></blockquote>
<span style="color: #000000;">I don't have to think about this at all. I know it is not an offer for me.</span>

<span style="color: #000000;">ATT, your marketing is a big, fat #FAIL.</span>

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