Yes, I know, it is somewhat formulaic to have a scary things post at Halloween, but why not? Following, in no particular order, are the scary (wrong) things communicators do:
<ul>
	<li>Not know their effect from their affect</li>
	<li> Declare that social media isn’t necessary</li>
	<li> On the other hand, think that all they need to do is Tweet something out</li>
	<li> Think a USP is something like a USB</li>
	<li>Overlook the basics: not checking the address is correct, for example</li>
	<li>Network all the time or not at all</li>
	<li> Steer clear of professional development events because “there’s nothing new to learn”</li>
	<li> Use corporate-speak phrases just to achieve buy-in or ramp up their core competency</li>
	<li> Fail to adapt to changing conditions (“We will send out the press release, I don’t care that Hurricane Sandy just devastated New York.”)</li>
</ul>
I know you have a few good ones to add--so please, please add them in the comments!

Have a happy Halloween! Hope you get more treats than tricks.

[caption id="attachment_1886" align="aligncenter" width="300"]<a href="http://deborahbrody.com/wp-content/uploads/2012/10/Pumpkins.jpg"><img class="size-medium wp-image-1886" title="Pumpkins" src="http://deborahbrody.com/wp-content/uploads/2012/10/Pumpkins-300x225.jpg" alt="Row of pumpkins at Farmers' Market" width="300" height="225" /></a> Pumpkins just in time for Halloween[/caption]