In the past few weeks, I've attended two remarkable similar events put on by two different organizations. Both organizations are membership-based, advocacy/non-profits, and are local affiliates of a national organization. I am not a member of either organization (yet).

Organization A

Event: Luncheon featuring a Washington Post reporter discussing the challenges of covering the Trump Administration. Cost was $35.

Sign up: On the organization website, taken directly to PayPal. No information or email list sign up captured.

Reminder for the event: None.

Follow up after the event: None.

Organization B

Event: Cocktail reception followed by panel discussion featuring three White House correspondents about the challenges of covering the Trump Administration.

Sign up: Through EventBrite, which allows for email capture,

Reminder: EventBrite sends a reminder two days ahead of the event.

Follow up: Personalized thank you email from development director, including a program survey, and encouraging involvement in the organization and attendance at future events.

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