When it started three years ago, I was a huge fan of Showtime's series Homeland. I was hooked and had to watch every episode. It bummed me out we had to wait nine months between seasons.

But when the third season started this past September, I was no longer enthusiastic. I watched the first couple of episodes. I just didn't like the main character Carrie anymore--she had become way too crazy (she actually considers drowning her child!) and demanding and unreasonable. The story line had strayed so far from the initial Homeland that it was another story altogether. I quit watching. I no longer care.

Because I no longer care, I am no longer living in the Homeland bubble. The bubble is one where "everybody" is watching and commenting. Everybody just loves it. Articles and blog posts abound.

It seems that when you believe something or are a big fan of something, you surround yourself with like minded people and views. In fact, your views are being reinforced. At times, you actively avoid being exposed to opposing views.

Notice what is going on with Uber and Bill Cosby. In case you haven't seen the reports, Uber threatened to expose the personal life of a reporter who was aiming to write an article about Uber. Several women have come forward to accuse Cosby of sexual assault. Both these cases are serious and they expose great flaws in a popular company and a beloved entertainer.

Many articles, blog posts and Tweets have been devoted to dissecting the PR and communications shortcomings shown by both Uber and Cosby. But here's the thing: does it matter? People are still using Uber. And it was reported that at a comedy show in Florida a few days ago, the comedian got a standing ovation.

There's a disconnect between the world at large and the bubble we surround ourselves with. In PR and crisis communications, both Uber and Cosby are toast. They've handled these situations poorly. But for those who don't delve into how things are communicated, who don't follow the news (and by the way, journalists are living in a bubble sometimes too), the concern is just not there. They don't care about Uber's threats because Uber gives them a convenient way to get places. They ignore the accusations against Cosby because they find him funny.

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