I do a lot of research online, and I am definitely not alone. Most people research on companies  before they choose to do business with them. And this is the reason most organizations have websites, right?

And yet. How many times have you gone searching for something specific (for example, I am currently looking for a headshot photographer), found a few websites, visited them, only to find that few if any have the information you need?

Do youagree that the main point of your business website is to provide potential customers with information they need to make a buying decision? If you do agree, then you should have these two items on your business website:

1. Pricing

2. A real description of the company and its key personnel