Last week, I attended the National Press Club's Communicator's Summit. There were four sessions to the day:

1) Artificial intelligence in news production/news gathering.

2)  Generational differences and how they affect communication,

3) How media organizations are distributing content.

4) Today's challenges and opportunities in getting news out.

All of the above led me to conclude that we are wasting our time writing press releases. In fact, we should be providing pitches and raw data .