Had a similar discussion today, on the overuse of !!! in content. It's lazy and cheap, this Buzzfeed (yeah, I've been down that rabbit hole a few times) or worse, Upworthy (which somehow I luckily miss most of it) style of what I call linkbait and switch. It's promising something life-changing or amazing, then pulling the rug. Heck, every time an airline I've 'liked' runs a new post (read: blatant advertisement) on FB hyping it's new sale fares, they get nailed in the comments. Because it's one route no one wants at a discount, the rest.. not so salesy. 

What annoys me more than the marketing crap, have to admit, are the 'media' sites doing this for ads and eyeballs. HP was famous for keyword stuffing; others have been on this click click whoring gallery binge. But most are just this: the promise of something new and interesting that's a clever headline and nothing more but a blurb, then maybe a link to someone else's 'real' story. ugh. I hate it too, that 'there's 3 minutes of my life I'll never get back' feeling. FWIW.