I've lost count of the times I've gotten an email that looks like this:

<a href="https://deborahbrody.com/wp-content/uploads/2018/10/Screenshot-6.png"><img class="aligncenter wp-image-3877 size-large" src="https://deborahbrody.com/wp-content/uploads/2018/10/Screenshot-6-1024x576.png" alt="" width="1024" height="576" /></a>

If you are getting poor response to your email marketing, emails that look like the above could be the reason.

As you can see, this email is mostly images. There's very little text, and the text there is irrelevant. The important information about the event I am being asked to check out is embedded in an image. If I wanted to know more (date, venue, type of event, all the <em>relevan</em>t information), I'd have to download the images. This is an extra, and unnecessary, step that places the burden on me.

<strong>Don't send all image texts. Ever. That is the biggest email marketing mistake I see done time and again.</strong>

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