Good article Deborah,

I realy think it's time to get back to basic Stratregic and Marketing values, it seems like "new media" (among other things) has gotten us all believing that we have to speed up, change quickly, find some hitherto unthought of solutions or positioning or we'll get left behind.

There's a lot to be said for a good old fashioned marketing mix, business plan, startegic plan etc. It focuses the mind on what it is we're trying to do, to what end and at what cost?

I think the world is tired of shoddy, tired of cheap, tired of fast and lord knows tired of self service. 

Time to re-look at how Global Icon Brands, built such vast and strong consumer franchises. They did it by offering tangible/realizable value, consistency and credibility.

Cheers, Thanks for the insights.
Steven.

