I was reading a transcript of an online discussion regarding the benefits of blogging for business. One the people in the discussion said she did not have time to blog since she was way too busy doing client work. I wasn't on the conversation, but I would have told her she is making a big mistake.

It's very simple. If you don't do any marketing because you are busy, you will inevitably have to work twice as hard when you aren't. And yes, blogging is a marketing effort. It boosts your visibility. It keeps your website current. It helps with SEO.

It's like people who don't network because they have a job. And then they lose the job and realize they don't have relationships in place to help them in a job search.

Whether you are busy or not, blogging should be a part of your business marketing routine. To neglect your blog now because you are busy working on your client's behalf is a rookie mistake. Those of us who have been in the business world for a while know that clients come and go. Clients can face budget shortfalls and cut you from one day to the next.