I haven’t written a blog post in months. It’s been hard to concentrate, and it’s been even harder to find something to talk about when we are all consumed by the pandemic and its effects. But this morning I got a comment on a blog post I wrote well over a year ago. The<a href="https://deborahbrody.com/2019/02/how-not-to-do-email-marketing/"> post was about bad email marketing practices,</a> and the comment came from Eddie in New Zealand, who’d been targeted by the same spam marketer I referenced in the post. Eddie wanted to share his similar experience, and how he dealt with it. I assume he did a search about that particular spammer, and found my post, and then found the post to be relevant to him.

So thanks Eddie, for sharing but also for giving me an idea for a new blog post: the value of blogging.

Blogging consistently about the stuff you know best results in your website (and, by extension, you or your organization) being found when someone is looking for information on a specific topic. This is the theory behind inbound marketing.

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I have been writing this blog for nearly twelve years for two main reasons:

It provides an outlet for my thoughts on marketing communications

It helps me to be found.

Writing a blog is one of the most effective ways to boost your ability to be found, and to establish your particular expertise. There’s almost no need for optimizing your SEO if you are writing about your area of expertise.  There are two conditions:

You must house your blog on your own website. Do not outsource it to Medium or any other third party

Write what you know, and/or what you think.

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Bottom line:

If you’ve ever doubted the value of having a blog, don’t..