It's good for communicators, especially those of us who use words, to be reminded once in a while (if not more often) that words alone rarely tell a good story. Storytelling can be about words, but it's often the visuals too that help create that emotional connection.

The supermarket example is a good one, because it's not sexy but it is oh so important. Akin to the value of painted lane divider lines on the road.

I have a framed poster of Milton Glaser's Images of Labor on my wall, so I guess that makes me an official fan.