Are your efforts working? You advertise and send direct mail but are getting no results. What do you attribute that to? Chances are you are not communicating effectively. Here are a few things to consider:
<ol>
	<li><strong>Target audience</strong>: Are you sure you are targeting the right demographic? Are you reaching the target effectively?</li>
	<li><strong>Clarity of message</strong>: Are you using jargonese? Using complicated terms? Really saying what you mean to say?</li>
	<li><strong>Timing</strong>: Is your timing on target? Are you giving your audience enough time to make a decision?</li>
	<li><strong>Attractiveness</strong>: As in dating, in communications the visual can take precedence over content. Are your marketing materials designed to be easy to read? Are they attractive and professional looking?  What image are you conveying?</li>
	<li><strong>Outside opinion</strong>: Have you shown your campaign/materials to an impartial observer? Have you tested it with a focus group or a potential customer?</li>
</ol>