Brands like Starbucks or Coke have thousands of followers on social media because people like their products or services. I would argue that mass appeal brands don't have to do much to be like-able because their offering is what people already like. However, the rest of us have to work a bit harder. People don't know us and they have to be convinced.

Lately, I have seen several small agencies practically begging for followers on Twitter. It seems to me that if these organizations were more "like-able" they would not feel the need to ask for followers.

Are you (or your organization) like-able?
<ul>
	<li>First, are you on social media? How can people like you on Facebook if you aren't there?</li>
	<li>Are you sharing valuable or interesting content?</li>
	<li>Are you interacting?</li>
</ul>
Or, are you doing the following things (these are my particular pet peeves and reasons why I have stopped following people):
<ul>
	<li>Posting too little or too much</li>
	<li>Using obscenity</li>
	<li>Complaining all the time</li>
	<li>Never responding</li>
	<li>Auto posting</li>
</ul>
Like-ability is really about manners and common-sense.

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