In the past couple of weeks, I've been noticing a disturbing trend: many organizations/individuals, who are looking for supporters/customers/clients, are not thinking about what that target audience needs or wants.

It's as if they've forgotten what they are trying to do.

Clueless business card

How about the business card of a company that doesn't explain what it is or does. Some businesses have a clue in their name (Bank of So-and-So or So-and-So Real Estate) but some don't (So-and-So, Inc.). They give you a card, and you get back to your office and look at it and can't figure out what it is they do. Here's how you fix it: add a line under the business name.

So-and-So, Inc.

The best home cleaning solutions

&nbsp;