Any marketing com

&nbsp;

Many ex-journalists are turning to careers in PR.  After all, the journalism business is changing and demanding more from its practitioners. PR work requires many of the skills journalists have: writing, understanding (finding) the news value of a story, understanding how a newsroom works, and on. What many journalists don't have is a good understanding of business.

PR is a function of marketing communications. Marketing communications is there to support the business, whether it is to generate sales, increase awareness, enhance a brand or other strategic business goals.