Marketing misfits are like social misfits--out of step with those around them, and not even aware of it. Like the woman I saw today at the gym, working out in (I kid you not) in a skirt, blouse and hose. Or the socially awkward guy who shakes your hand weakly and proceeds to talk about himself.

Social misfits are generally not able to pick up on societal cues. Sometimes it's because of a disorder like Asperger's and other times it has to do with lack of self-awareness. Whatever it is, those people generally stick out like sore thumbs, and not for positive reasons.

Similarly, marketing misfits