<strong>To market or not to market, that is the question today for anybody working in marcomm.</strong>

As the novel coronovirus pandemic sickens more people around the globe while upending daily routines, businesses struggle. Should they market or not? Perhaps it is even a question of <em>can</em> they market?

<strong>Advertising is still going on...somewhat</strong>

Inside my print Washington Post (yes, I still get the newspaper delivered) this morning was a flyer advertising Kohl's spring sale. Yesterday, there were several supermarket circulars inserted in the Food Section. A couple of days ago, there was a half-page advertisement for the Wolf Trap 2020 Summer Concerts (Wolf Trap is a concert venue in Northern Virginia).

Then, on Facebook, I was served an online promotion for the Starz app. And via email, I keep getting offers from Lands' End and Eddie Bauer.

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Businesses that are closed

Obviously these businesses cannot