I decided for me .. this is enough, all this reading and learning and networking. The kind of professional development I need is being in a room of COOs, CEOs, even CMOs - the ones who HIRE people like me. Business owners and execs, those who don't really get this whole 'communication in all its PR, SM, blah blah forms IS what makes a business work' - that's the trip that'll deliver the value to me. Alas, I ain't found it yet. :-) FWIW.