Organizations  often spend a lot of time (and money) creating (or redesigning) the perfect website. It could take months to get the best design, the right content, and everything running smoothly. Then, finally, the website is launched or relaunched. But it won't be perfect. It still need scrutiny and probably, more work.

<strong>You can't stop working on your website--it's a continuous process</strong>

Firs of all, your newly launched website will most certainly have all sorts of kinks: broken links, missing information, pictures not loading correctly, etc.  Some of these kinks get worked out once they are found. But many times, the kinks are not discovered right away.

<strong>You need user feedback.</strong>

Your website should be designed with the user in mind (user experience or UX design). And perhaps it was, but how do <em>your</em> users interact with the website? What information do they need to find? What do they like and what don't they like? OK, so maybe they won't come out and tell you, but you probably do know what areas of your website are being visited and which aren't.

<strong>Bank website: I can't find what I need!
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Just last week, I needed information on putting a stop payment on a check. I first went to my bank's website. I looked around and could not find any information on how to do it or how much it would cost. I was forced to call. I spoke to a representative, who explained the costs and the process. I asked if I could do it online. Yes, she said, of course. I asked how. She had to transfer me to a website customer service agent. I posed the same question. She looked around, and finally discovered where this information lay. It was not obvious, or easily found. And doing a search did not turn it up. The bank had no idea that something so common as a stop payment was not addressed on its website.

<strong>Does it happen the way you say it happens?</strong>

I went to a website that offered a free ebook if you signed up for an email newsletter. After inputting my email address, I got a pop-up saying  I would get a link in my inbox very soon to which I'd then have to respond. And once I'd done that, I'd have to wait to get another link to get the ebook (process seems a bit too long but that is another story). It took quite a while for the first link to show up. And then it took another long while for the other link to show up.  I am pretty sure that the website's owner has never had to sign up to download the ebook.

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