The wonderful Leslie O'Flavahan gave a great presentation the other day about web trends and how they affect web writing. You can see it here.

It got me thinking about whether anybody can be a web writer. I don't think so. I think people can be taught how to write for the web, but not everybody has the ability to be like Leslie and spot the trends and how they affect web content.

1. Ability to spot the trends

2. Ability to write in short and long formats

3. Ability to synthesize information

4. Visual and design sensibility

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