a:6:{i:3;a:4:{s:5:"title";s:62:"Sign up to receive free marketing and communications insights.";s:4:"text";s:448:"<table class="sidebar-signup">
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</table>";s:6:"filter";b:1;s:6:"visual";b:1;}i:5;a:4:{s:5:"title";s:14:"Connect Online";s:4:"text";s:584:"<a href="http://www.facebook.com/pages/Deborah-Brody-Marketing-Communications/116098888406738" target="_blank" rel="noopener"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/facebook-icon.jpg" border="0" /></a>  <a href="https://www.linkedin.com/company/deborah-brody-marketing-communications/" target="_blank" rel="noopener"><img src="/wp-content/uploads/2018/04/linkedin.jpg" border="0" /></a> <a href="http://deborahbrody.com/blog/feed/rss/ " target="_blank" rel="noopener"><img src="http://deborahbrody.com/wp-content/uploads/2011/06/rss-icon.jpg" border="0" /></a>";s:6:"filter";b:1;s:6:"visual";b:1;}i:7;a:0:{}i:8;a:4:{s:5:"title";s:10:"Questions?";s:4:"text";s:181:"Do you have specific questions about a marketing issue? Just post <a href="http://deborahbrody.com/2011/07/questions/" style="color: #b31106;">here</a> and I will attempt an answer.";s:6:"filter";b:1;s:6:"visual";b:1;}i:9;a:4:{s:5:"title";s:24:"Marketing Terms/Glossary";s:4:"text";s:637:"Here are a few terms that I use often:

<strong>USP:</strong> Unique selling proposition; what sets a brand/product/service apart from everybody else. 

<strong>ROI:</strong> Return on investment; what you aim for in your marketing expenditure. 

<strong>Brand equity:</strong> The value (in dollars and in positive associations) for a brand. 

<strong>Brand personality:</strong> How a brand is perceived. 

<strong>CPM:</strong> Cost per thousand 

<strong>Target market:</strong> Who you are trying to reach. Defined by demographics (age, income, gender, location) and psychographics (lifestyle, personality, preferences).";s:6:"filter";b:1;s:6:"visual";b:1;}s:12:"_multiwidget";i:1;}