To market or not to market, that is the question today for anybody working in marcomm.

Advertising is still going on...somewhat

Inside my print Washington Post (yes, I still get the newspaper delivered) this morning was a flyer advertising Kohl's spring sale. Yesterday, there were several supermarket circulars inserted in the Food Section. A couple of days ago, there was a half-page advertisement for the Wolf Trap 2020 Summer Concerts (Wolf Trap is a concert venue in Northern Virginia).

Then, on Facebook, I was served an online promotion for the Starz app. And via email, I keep getting offers from Lands' End and Eddie Bauer.

As the novel coronovirus sickens more people around the globe while upending daily routines, businesses struggle. Should they market or not? Perhaps it is even a question of <em>can</em> they market?

Businesses that are closed

Obviously these businesses cannot