Today, it is imperative to have a website. No doubt. However, just having a website is not enough. In the last few days, I have been doing research for a trip, and have come across several great websites, but also, some not so great websites. What makes a great website? I will give you my breakdown:
<ul>
	<li>Easy to navigate (this means no funky/weird pull down menus or navigation that is not available on every page)</li>
	<li>All the necessary information is readily available (contacts, address, etc) and easily accessible</li>
	<li>Updated regularly (no 2006 information for instance)</li>
	<li>Aesthetically pleasing--not busy or dated</li>
	<li>No dead links or pages</li>
	<li>Looks professional</li>
	<li>Not overly busy or with screaming graphics</li>
	<li>Not too much  flash and no sound</li>
</ul>
It would be useful for website owners to have someone look at their website from the "outside." Sometimes you forget the user!