We seem to live in a hyped-up world.  Because of social media and its amplifying effect, and the fact that traditional mass media has glommed on to social, what trends on Twitter is everywhere.

An interesting case in point is the Kony 2012 story. A video about a Ugandan warlord Joseph Kony, produced by the nonprofit Invisible Children, sought to promote Kony's arrest. The video went viral, it was featured on broadcast news and thousands tweeted about it. (As an aside, wWeirdly for a nonprofit, Invisible Children has a .com URL) However, <a href="http://www.guidestar.org/organizations/54-2164338/invisible-children.aspx" target="_blank">Guidestar does confirm it is a properly registered nonprofit</a> and Charity Navigator gives it a four star rating.

One of Invisible Children's founders, Jason Russell, who also directed the video, was arrested for lewd behavior a few days ago. His wife claims he had a breakdown due to the tremendous publicity the video received. I