The other day I read an article about an Oscar party and how no one spoke up when a couple of men were behaving pretty badly; it was sexist and offensive and everyone avoided them – but no one said or did anything. This morning I shared a post of stories from professional journalists, the sexist and misogynist crap they've endured over the years. Heck I've blasted Madison Ave. in the past for both their fear/image mongering as well as the lack of cool for anything directed at the female buyer. 

It is a different century; demographics may say something is purchased by this audience or that, but still -- almost anyone sees or hears that messaging. Wisecracks about dumb dads or racist or sexist or homophobic b.s. .. I've got an evolved sense of snarky humor; but as a business communicator, I would suggest that any client think, test and retest again before launching such a divisive and potentially offensive campaign. FWIW.